Frequently Asked Questions
How do I assess the health of my small business?
Evaluate 5 key areas: revenue and profitability, cash flow management, customer retention, marketing effectiveness, and team operations. This scorecard asks 15 targeted questions across all five areas and gives you a score with specific recommendations.
What is a good business health score?
Scores 80-100 indicate a strong, well-balanced business. 60-79 means solid foundations with clear improvement areas. 40-59 signals important gaps that need urgent attention. Below 40 indicates fundamental challenges that require immediate action.
What are the most important metrics for small business health?
The five most important areas are: consistent positive cash flow, profit margins above your industry average, customer retention rate above 70%, a clear way to acquire new customers, and documented processes so the business runs without the owner being present for everything.
Is this business health tool free?
Yes, completely free. No account needed. Takes about 3 minutes to complete.
How it works
Answer 15 multiple-choice questions across finances, cash flow, team management, operations, and marketing. Get an instant score out of 100 with a detailed grade and 3 highly targeted action items to improve your business operations.
Tips for best results
- •Healthy small businesses maintain a minimum of 3 months of operating expenses in cash reserves to weather sudden downturns.
- •Documenting core operations into written SOPs prevents the owner from being the bottleneck for daily decisions.
- •Systematic referral programs generate customers that convert at 3x higher rates and spend 25% more than cold leads.