Break-Even ROAS Calculator

Find the minimum Return on Ad Spend you need before your ads are profitable. Stop guessing your targets.

Your numbers

Average order value ($)

Cost of goods per order ($)

Variable costs

These reduce your gross margin before ad spend

Payment processing (%)

Platform/transaction fee ($)

Shipping + fulfillment per order ($)

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Enter your order value and product costs to find your break-even ROAS.

The formula

Break-Even ROAS = 1 ÷ Gross Margin %

If your gross margin is 40%, your break-even ROAS is 1 ÷ 0.4 = 2.5x

Why it matters

Your ad platform reports ROAS as revenue ÷ ad spend. If your target is below break-even, every sale made from ads costs you money.