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Photography Pricing Calculator

Enter shoot time, editing hours, and your rate to get minimum, recommended, and premium pricing for any shoot.

Shoot details

Include culling, retouching, delivery

The hourly rate you want to earn for your time

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Enter your shoot details to get minimum, recommended, and premium pricing.

Frequently Asked Questions

How do I price a photography shoot?

Count every hour the job consumes — consultation, travel, shooting, culling, editing, delivery — multiply by your target hourly rate, then add costs (gear amortization, insurance, software) and profit. A "2-hour shoot" is usually a 6–10 hour job.

Why do photographers with similar gear charge wildly different rates?

Experience, reliability, and demand. Clients pay for a guaranteed result on an unrepeatable day. As your portfolio and referral rate grow, your price should track demand, not equipment.

Should I publish my prices?

Publishing at least starting prices filters unqualified inquiries and anchors expectations. Hiding prices generates more inquiries but far more mismatched ones.

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