📱 Social Media Tools
Social Media Engagement Rate Calculator
Calculate engagement rate per post and benchmark against platform averages.
Post analytics
Fill in the details and click calculate.
Frequently Asked Questions
How is engagement rate calculated?
Total interactions (likes + comments + shares/saves) ÷ followers × 100, per post or averaged. Some measure against reach instead of followers — pick one method and stay consistent when reporting.
What is a good engagement rate by platform?
Instagram: 3–6% is good. TikTok: 5–9%. Facebook: 0.5–2%. LinkedIn: 1–3%. X/Twitter: 0.3–1%. Smaller accounts naturally run higher rates than accounts with millions of followers.
Why does engagement rate matter more than follower count?
It measures whether the audience is real and paying attention — brands and algorithms both reward it. A 10k account at 6% engagement outperforms a 100k account at 0.5% for actual reach and conversions.
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