🛒 E-Commerce Tools
Average Order Value (AOV) Calculator
Calculate your current AOV and see how much revenue a 10% increase would add.
Store data
Fill in the details and click calculate.
Frequently Asked Questions
What is average order value and why does it matter?
Total revenue ÷ number of orders. Every dollar of AOV growth is nearly pure margin because acquisition and fulfillment costs stay flat — it is the cheapest revenue you can add.
What are the fastest ways to raise AOV?
Free-shipping thresholds set ~20–30% above current AOV, bundles, quantity breaks, and post-purchase one-click upsells. Threshold nudges alone commonly lift AOV 10–20%.
Is a higher AOV always better?
Watch conversion rate alongside it — aggressive upsells can depress conversions. The number to grow is revenue per visitor (AOV × conversion rate), not AOV in isolation.
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