🛒 E-Commerce Tools
Wholesale Price Calculator
Calculate wholesale pricing that covers costs and leaves enough margin for retailers.
Product details
Fill in the details and click calculate.
Frequently Asked Questions
How do I calculate a wholesale price?
The classic structure: wholesale = production cost × 2, retail = wholesale × 2–2.5 (keystone). Your wholesale price must still clear 50%+ margin over fully-loaded cost, or growth through retailers will bankrupt you.
What is MSRP and why does it matter to wholesalers?
Manufacturer's suggested retail price keeps your own site and your stockists selling at the same number, preventing channel conflict. Retailers expect to earn 50–60% margin off MSRP.
What minimum order quantity should I set?
Set MOQ so each wholesale order clears meaningful profit after fulfillment — commonly $150–500 opening orders for small brands. Case-pack quantities also simplify your pick-and-pack.
More Free Tools for E-Commerce
Break-Even ROAS Calculator
The minimum ROAS you need to run profitable ads
Product Profit Calculator
True product profit after all platform fees
Shopify Profit Calculator
Profit after Shopify transaction fees
Amazon Profit Calculator
Profit after Amazon FBA and referral fees
Etsy Fee Calculator
Profit after Etsy listing and transaction fees
CAC Calculator
Customer acquisition cost by channel