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🏥 Healthcare Tools

Patient Lifetime Value

Understand the true long-term value of each patient relationship.

Patient details

Patients they refer over their lifetime

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Enter session details to calculate lifetime patient value.

Frequently Asked Questions

How is patient lifetime value calculated?

Average revenue per visit × visits per year × average retention years. A patient visiting 4× yearly at $120 who stays 5 years is worth $2,400 — which reframes what acquiring one patient is worth spending.

Why does patient LTV matter for a practice?

It sets your rational marketing budget and prices the cost of losing patients to poor experience. A $2,400-LTV patient lost over a $30 billing dispute is the most expensive $30 a practice can save.

How do practices increase patient lifetime value?

Recall systems for routine care, reducing attrition with easy scheduling and short waits, and appropriate additional services. Retention compounds — a 5% retention gain often lifts LTV 25%+.

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